«PICTORIAL CORPOREALITY» OF ART AND ENTERTAINMENT FORMS OF THE POSTMODERN

Abstract

Modern culture is focused on the spectacle development. Visual forms of artistic practices of the second half of XX – beginning of XXI century are interpreted in the corporeal context, which gives them a spectacular effect. This phenomenon allows entering the category of «pictorial corporeality» into scientific usage. Pictorialcorporeal forms are presented primarily at artistic trend actionism: actions, happenings, performances, flash mobs. A fundamental feature of all these forms is a pictorial presentation of the body of the artist-performer and bodily participation in the creative act of the viewer-co-author. The body becomes text, artistic message – medium of pictorial corporeality in such art practices.