ADVERTISING AND MORALITY AS OBJECTS OF SCIENTIFIC UNDERSTANDING
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Abstract
Possibilities and prospects of realization of educational potential of advertising in the formation of a moral person. It is emphasized that creative advertising reference help the individual to determine the value basis of life. It is revealed that moral education of man is more effective if the leitmotif of the advertising mes-sage resonates in the heart of man, i.e. receives educational resonance, which in turn stimulates a person to a deeper reflection on their behavior. Emphasis on the fact that humane advertising can motivate a person for creative actions, constructive interpersonal relationships, active-active participation in the qualitative trans-formation of reality.
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