SEMANTIC AND STYLISTIC FEATURES OF ADVERTISING TEXTS IN FRENCH AND IN RUSSIAN
Article Sidebar
Main Article Content
Abstract
Transformed into techniques which serve to influence the behavior of the consumer, the advertising text reflects national features of behavior, peculiarities of the mentality and the national traditions. In this article we cleared universal and specific characteristics in the functioning of the linguistic units in the advertising texts in French and in Russian. We compared their lexical components and we made semantic and stylistic analyses. We noticed that metaphors, hyperbolas, antitheses and repetitions are extremely active in the advertising texts. The activity of stylistic figures can be different in different linguistic cultures. Structural and semantic components can vary there also. Lexical contents of advertising texts are influenced by the status of goods among others, development of the market, consumers’ tastes and preferences.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Картер, Г. Эффективная реклама. Путеводитель для мелких предприятий / Т. Картер. – М.: Прогресс, 1991. – 156 с.
Эванс, Дж.Р. Маркетинг / Дж.Р. Эванс, Б. Берман. – М.: Сирин, 2002. – 308 с.
Бутыльская, Л.В. Реализация суггестивно-магической функции языка в текстах заговоров и рекламы / Л.В. Бутыльская // Ученые записки Забайкальского гос. ун-та. Сер. Филология, история, востоковедение. – 2011. – № 2. – С. 33–36.
Review of Research on the Effects of Food Promotion to Children: Final Report Prepared for the Food Standards Agency. – 22.09.2003. – 208 р.
La pub en chiffres [Electronic resource] / Syndicat National de la Publicité Télévisée / 2005.
Назайкин, А. Как оценить эффективность рекламы: практ. пособие / А. Назайкин. – М.: Солон-Пресс, 2014. – 304 с.
Lее, Ch.-H. Le slogan publicitaire, dynamique linguistique et vitalité sociale / Ch.-H. Lее. – Montpellier: Laboratoire d’Études et de Recherches en Sociologie et Ethnologie, 2014. – 416 р.
Сердобинцева, Е.Н. Структура и язык рекламных текстов: учеб. пособие / Е.Н. Сердобинцева. – М.: Флинта-Наука, 2010. – 404 с.
Grignotage (nutrition) [Electronic resource] / Portail de l’alimentation et de la gastronomie. – 2014.
Most read articles by the same author(s)
- I. LEBEDZEVA, STYLE-FORMING AND STYLE-MODIFYING FACTORS IN THE FRENCH LEGAL ELOQUENCE, Vestnik of Polotsk State University. Part A. Humanities: No. 2 (2018)
- I. LEBEDZEVA, LINGUISTIC MEANS OF EXPRESSION OF HORROR IN THE WORKS OF N. GOGOL AND G. DE MAUPASSANT, Vestnik of Polotsk State University. Part A. Humanities: No. 2 (2014)