SOCIAL DIVISION AS “WAR IN LANGUAGE”: J. BAUDRILLARD, R. BARTHES, E. ROSENSTOCK-HUESSY

Abstract

This article is devoted to the analysis of linguistic fixing of social division within the modern philosophical models. As the basic objects of the analysis J. Baudrillard’s, R. Barthes’, E. Rosenstock-Huessy’s philosophical concepts are taken. The urgency of the problem considered in the article is that the major direction of research within the limits of modern philosophy is consideration of social in semiotics refraction when any social and cultural phenomena – from ordinary thinking to art, philosophy, politicians – are inevitably fixed in signs, and can be as sign mechanisms interpreted. Social distinctions are analyzed by modern linguistic philosophy of language first of all as “war in language”. In all analyzed theories two primary aspects of linguistic measurement of social distinctions are marked. First, social division is fixed in language. Secondly, social contradictions will be neutralised in a linguistic plane. The basis of division of languages in all designated theories is relation to the power understood also in the aspect of semiotics.