EVOLUTION OF WOMAN'S IMAGE UNDER CONDITIONS OF SOCIOCULTURAL DYNAMICS

Abstract

The article deals with the process of evolution of women's image in public consciousness. It is noted that historically such elements as woman-mother, woman-spouse, woman-keeper of the home were offered as priority in women's image. Such an understanding of the female image is especially characteristic of the patriarchal type of society. It is noted that the modern image of woman has undergone significant changes. The elements of the female image, revealing the status of women in the non-family space, have come to the fore.

The transformation of women's image in the direction of liberalization has led to serious demographic problems, the destruction of the family institution, the destruction of moral ideals in society as a whole. The question arises about the formation of a positive female image, the development of value representations that contribute to the disclosure of its creative potential.