CONSUMPTION AS EMPTINESS AND VIOLENCE IN THE CONTEMPORARY CONCEPTS OF THE PHILOSOPHY OF CULTURE

Abstract

Article aims to identify the main trends in the interpretation of consumption as null character and violence. The main thesis of the sign concept of consumption is the claim that consumption – a system of exchange and equivalent of language. Consumption is the language of our society and the way of communication between the members of the society itself, because the basis of consumption is the code of signs and differences. The paper identifies the most significant trends of sign interpretation ideology of consumption. These include the connection between of consumption with a logic of “null character”, consideration of consumption as a modern means of ideological stratification of society, empowering the consumption function of the constitution of identity, the connotation of consumption with the principle of reality and lack of experience in search of the real in the twentieth century, as well as the interpretation of consumption as an implicit violence.