INFLUENCE OF FEATURES OF APPEARANCE AND HABITS REALIZED IN ACTIVITY, ON ASSESSMENT OF EXTERNAL ATTRACTIVENESS OF REPRESENTATIVES OF OPPOSITE SEX FOR STUDENTS

Abstract

The results of an experimental study of the influence of features of appearance and habits, realized in activity, on social attitudes toward the external attractiveness of representatives of the opposite sex among students are presented. We used the factor scheme 3*3 (two independent variables: “appearance” and “habit realized in activity”, each has three levels). The subjects were presented with videos that demonstrated the activity of “models” (three young men and three girls) associated with following certain habits: socially useful (helping another person), useful primarily for themselves and their loved ones (cooking), harmful (smoking). The appearance of the “models” differed in the level of attractiveness (the most attractive – attractive – less attractive). In each of the groups of subjects, a specific “model” was demonstrated only in one of the experimental situations. Respondents after viewing the video had to evaluate the attractiveness of external data “models” of the opposite sex. It is established that the attractiveness of a young man at a reliable level is estimated by the girls above if he has an attractive appearance and should be useful to society, himself and his close habits (cooks, assists) and lower – if he is less attractive and committed to bad habits smokes). Girls did not have a common influence of these factors, but the effect of each of the independent variables was revealed separately. Significant differences in the evaluation of the external attractiveness of “models” were revealed. It was found that respondents at a reliable level assess the external data of all female models with the lowest scores in the case when they are observed during smoking.