ESTIMATION BY POTENTIAL INVESTORS OF THE VALUE OF BUSINESS PROJECTS AT THE EARLY STAGES OF DEVELOPMENT BASED ON A SYSTEM OF METHODS

Abstract

Financial support of economic activity is a prerequisite for the development of organizations. Attracting financial resources on acceptable terms is an urgent task for many business entities. In this regard, despite the growing interest in recent years in attracting resources from investment funds, business angels and other investment structures, certain issues of evaluating business projects by potential investors remain insufficiently developed. The article discusses the existing practice of analyzing business projects by investment companies based on a system of methods depending on the stage of project development. On the basis of the study, the features of each of the methods are described, recommendations are formulated that will be useful for potential recipients of financial resources to prepare for the consideration of their projects by potential investors.