SUSTAINABLE OPERATION OF THE ENTERPRISE IN CONDITIONS OF COMPETITION
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Abstract
The link between sustainable operation of an enterprise and its economic potentialis confirmed. The possibility of application of analysis of the economic potential of the enterprise by calculating the financial potential in order to identify opportunities of achieving sustainable operation of a business entity is considered. The value of economic potential of the enterprise, the level of financial potential of the company is analyzed. The last one serves as a basis for calculating integral-regulatory indicator of sustainable operation, which defines a vector of further operation of the enterprise, this operation, according to the laws of scientific dialectics, can be routed in the direction of increasingas well asdecreasing. Bidirectionality of integral-regulatory indicator shows that for successful operation of the enterpriseit is not always necessary to increase the indicators of industrial and economic activity, as it is accepted in the sustainable development; that was proved on the example of JSC "MAZ".
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