INNOVATIVE CHARACTER AND MOTIVATION OF LABOUR ACTIVITY IN THE CONDITIONS OF “NEW ECONOMY”
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Abstract
The article from the point of geocentric methodologies are considered poorly used in the management practices of moral and emotional motives and incentives, showing their species, highlighted feature rolled-jam in the innovation economy. Motivational regulators of behavior and activity differ, except other, that not the “average” person, but concrete existing as the personality is capable to perceive them. Only as the identity of people it is capable to react to the motivational stimulating signals. The personality – the concept which is used for display of the subject economic (and other) activity with all set of its individual qualities and features revealing in processes of activity and in the social relations. Such orientation is demanded by new, nano centric approach to regulation of economy.
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