PLANNING OF MARKETING ACTIVITIES OF AGRICULTURAL ENTERPRISES IS KEY TO ACHIEVING ECONOMIC SECURITY OF THE AGRICULTURAL SECTOR OF UKRAINE

Abstract

The main attention is paid to consideration of issues necessary planning of marketing activity in the agricultural enterprises with the purpose of targeted their activities, which, in turn, ultimately will contribute to the economic security of agricultural enterprises. The problems of development of market segmentation, the implementation of which will allow to develop the uniform pricing, advertising, touroperating and distribution company. The implementation of market segmentation is directly linked with the process marketingovogo planning in agricultural enterprises. Agricultural enterprises that do not have the marketing service, to introduce an undifferentiated marketing, which is being developed unified marketing programme, providing a greater number of buyers in the market with the same needs and requests.