ORGANIZATION OF ACCOUNTING OF EXPENSES ON ADVERTISING BY AN ADVERTISER

Abstract

The development of a competitives environment determine the formation of the main methods of business management, one of which is advertising. Management system needs high-quality and reliable information, which the accounting system forms. The stages of the process of development of an advertised product to improve the organization of accounting, which shows a set of business processes, are formed. Stages of organization of accounting of expenses on advertising are identified, the method of forming of advertising activities, objectives and factors that influence the organization of the process of management of advertising are defined. Assumptions for the improvement of the technique of accounting of expenses on advertising are formulated.