INSTITUTIONALIZATION OF THE SYSTEM OF SPORTS MANAGEMENT ON THE BASIS OF ECONOMIC MODEL OF MARKET TYPE
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Abstract
This article analyzes the theory, methodology and organization of sports management, marketing and economics of sports. Organizational and economic model of the control of team sports aimed at institutionaliza-tion of market principles, focus and strengthening of targeted use of public resources for sport, encouraging the attraction of private investors is proposed. It is focused on creation of sustainable market development of sports sector through public-private partnerships.
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References
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