STUDY OF THE SEMANTICS OF COMPETITIVENESS OF PRODUCTS
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Abstract
Information on the study of approaches to the concept of competitiveness in its relationship with the concept of competitiveness is considered. The main trends in the development of the concept of competitiveness are singled out. The most well-known versions of the definition of the concept of multivariate competitiveness, the peculiarities of these versions are considered and compared. Approaches to determine the competitiveness of products are mentioned. Data on the existing options of analysis of competitiveness of products are shown. Steps, which are fundamental for this analysis are singled out and the main characteristics are formulated. A more precise approach to the analysis of the competitiveness of products stating strong and weak points is proposed. This article presents the analysis of the concept of competitiveness, its definition, as well as the complexity of the calculation of this category in the enterprise, but also the importance for management decisions.
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References
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