ANALYSIS OF INDUSTRIAL COMPANY MARKETING POLICY IN THE CONTEXT OF THE CONCEPT «4P»

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Published: Apr 14, 2017
Keywords:
маркетинговая политика, промышленные предприятия, комплекс маркетинга, маркетинг-микс, эффективность маркетинговой политики marketing strategy, industry, marketing mix, the effectiveness of marketing policy

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V. VAVILONSKAYA
Polotsk State University

Abstract

In this article an analysis of Marketing Policy of industrial company is done. This analysis is based on the classic concept “4P”. The following components and their parts are analyzed: product, place of sale, promotion and price. The author ranked each of the components in accordance with their “fullness”.

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How to Cite
VAVILONSKAYA, V. (2017). ANALYSIS OF INDUSTRIAL COMPANY MARKETING POLICY IN THE CONTEXT OF THE CONCEPT «4P». Vestnik of Polotsk State University. Part D. Economic and Legal Sciences, (5), 30-38. Retrieved from https://journals.psu.by/economics/article/view/3432
Issue
No. 5 (2017)
Section
Экономика и управление
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