FORMATION OF COMMERCIAL AND INDUSTRIAL ORGANIZATION OF A NEW GENERATION OF MARKETING POLICY

Abstract

In this article the complex of theoretical and practical provisions for the development of the organization marketing policy is substantiated. The main problem of effective sales management is determined, it is to provide a realistic, fair and motivational marketing planning. The tendencies of improving the organization marketing policy, which include: the development of criteria for the selection of distribution channels, the choice of distribution methods depending on the nature of the goods, the development of sales promotion techniques and analysis of market response are determined. The analysis of industrial and economic activities of the organization is made and tasked with the formation of the sales policy of the organization in the current economic conditions, the object of study is as selected a multifunctional trade and industrial organization of the new generation. A scheme of sales policy is developed, which allows to provide isolation of the logistics functions and high-speed trade flows.