ANALYSIS OF MODERN METHODS OF ASSESSING THE COMPETITIVENESS OF ENTERPRISES
Article Sidebar
Main Article Content
Abstract
The article examines the main methods of assessing the competitiveness of enterprises within the classical classification. The main advantages and disadvantages of methods are identified. The basis of universal methodology for assessing the competitiveness of enterprises are determined. It is concluded that a universal methodology for assessing the competitiveness of enterprises currently does not exist, because of the disadvantages of each of the existing approaches to the assessment of the enterprises competitiveness. It is shown that the choice of a method of evaluating the competitiveness depends on the goals and objectives set by the company, as well as the budget, which it can allocate for its conduct.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Лазаренко, А.А. Методы оценки конкурентоспособности / А.А. Лазаренко // Молодой ученый. – 2014. – № 1. – С. 374–377.
Белостокова, В.Ю. Анализ методов оценки конкурентоспособности компании на промышленном рынке / В.Ю. Белостокова // Управление экономическими системами. – 2015. – № 7 [Электронный ресурс].
Волков, Д. Оценка и анализ конкурентоспособности предприятий / Д. Волков // Библиотека управления [Электронный ресурс]. – 2013. – Режим доступа: http://www.cfin.ru/management/strategy/competit/analysis2.shtml. – Дата доступа: 18.02.2016.
Головачев, А.С. Конкурентоспособность организации: учеб. пособие / А.С. Головачев. – Минск: Высш. шк., 2012. – 319 с.
Моисеева, Н.К. Международный маркетинг и бизнес / Н.К. Моисеева. – М.: КУРС, 2013. – 272 с.