ANALYSIS OF MODERN METHODS OF ASSESSING THE COMPETITIVENESS OF ENTERPRISES
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Abstract
The article examines the main methods of assessing the competitiveness of enterprises within the classical classification. The main advantages and disadvantages of methods are identified. The basis of universal methodology for assessing the competitiveness of enterprises are determined. It is concluded that a universal methodology for assessing the competitiveness of enterprises currently does not exist, because of the disadvantages of each of the existing approaches to the assessment of the enterprises competitiveness. It is shown that the choice of a method of evaluating the competitiveness depends on the goals and objectives set by the company, as well as the budget, which it can allocate for its conduct.
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References
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