ENTERPRISE POTENTIAL AND A FLEXIBLE METHOD OF ITS ASSESSMENT
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Abstract
This article presents several definitions of production potential, including traditional classical definitions and refinements that take into account the evolving conditions of enterprise existence in the complex economic challenges of today's reality. A new flexible method for assessing the production potential of an industrial enterprise is proposed, comprising two components. The first is an expert analysis based on questionnaires. The second is an analysis of eco-nomic activity based on key performance indicators. The flexibility of this method lies in the ability of an enterprise to independently determine the importance of the components presented in the first component, replacing or adding them depending on the enterprise's industry affiliation. This allows enterprises to make carefully crafted management decisions and draw conclusions about the need to develop more balanced strategic directions. The method was tested using a specific industrial enterprise, demonstrating its ease of use, low data processing complexity, and the ability to formulate clear strategic directions for the development of production potential.
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