LEGAL BASIS FOR USE OF TRADEMARKS IN ADVERTISING
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Abstract
There are considered legal basis for the use of a trademark in advertising. The legislation of the Republic of Belarus on advertising and trademark laws is analized. The legal consequences of registering a trademark, rights of the trademark owner determined. Relationships are characterized by the use of a trademark in advertising. Special attention is paid to the legal nature of a trademark is used in advertising, to the possibilities of transfer of trademark rights and responsibilities of participants in the advertising business. An offense in the use of the trademark is considered. Characterization of the Belarusian legislation on advertising and trademark is ongoing and emphasizes the necessity for changes and additions to existing legislation. Attention is drawn to the differences between the legal concepts in the field of advertising and economic concepts, as well as the legal consequences of non-use of the trademark.
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References
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