FEATURES OF ABSTRACT CONCEPT CATEGORIZATION BY REPRESENTATIVES OF DIFFERENT INFORMATION SUBCULTURES
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Abstract
The article is devoted to the problem of the impact of digital technologies on the categorization of abstract concept knowledge of their users. The psychological typology of informational subcultures (word subculture and media image subculture) and their representatives (reader and viewer) is theoretically substantiated. The results of empirical study of the categorical organization of abstract concept knowledge among representatives of different informational subcultures are presented. It has been established that the categorical structure of knowledge abstract is more complicated in those who bear the traditional culture of the printed word. An explanation is offered to the fixed categorization simplification through the features of the media image as the leading unit for coding Internet information.
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