MARKETING THE CITY AS A FACTOR CREATE A FAVORABLE IMAGE OF THE TERRITORY

Abstract

Need is proved in article and the expediency of use of marketing of the city as instrument of management of the territory, a factor of formation of favorable, positive image of the territory and successful social and economic development of regional city space speaks. Features of development of strategy of image marketing and the concept of positioning of the territory are described; target audiences and tasks of marketing of the city. The investment attractiveness of the city is considered as goods, ability to create and sell which, will provide conditions for economic growth, improvement of quality and the standard of living of the population of the city. The territorial image is presented by real and extremely important resource of economy, object of management, significant for advance. Mechanisms of change of image of the city from the point of view of Andrew Smith, William Gartner are offered. Introduction of a position marketing manager of the city in organizational structures of local authorities with the description of functions and the directions him is offered to activity.